Resolutely turned towards nature and humanity, the Aupal Group was built around a revolutionary and a little crazy concept: microfiber and water cleaning.
Aupal is also a top-level structure that brings together all the support functions of the group – Finance, IT, HR, Purchasing, Supply… – allowing its eight operating subsidiaries to focus on their core business.
Birth of the fabulous H2O at Home
Rather than changing the windows of his family farm, Guillaume Leymonerie, the founder, uses his savings and embarks on a funny adventure: commercializing microfiber cloths and mops allowing cleaning with water only. He founded the fabulous H2O at Home!. Where did he get the idea? Automotive factories that already use microfibers to clean car bodies accurately and efficiently. So why not do it like the pros and enjoy it at home?
In 2004, H2O at Home conquered Belgium and the United States in 2009.
Faced with an economic context disrupted by the health crisis in 2020, H2O at Home is making a major strategic shift by deciding to terminate its activities in the United States. The company has chosen to refocus its resources on projects that are more aligned with its long-term objectives. This decision is part of a plan to strengthen the coherence of its business model and reduce its environmental footprint.
Creation of Decitex, the queen of microfiber
Nils Riancho joins the company and develops his first ultrasonic cutting machine. He has other ingenious ideas so Guillaume Leymonerie creates Decitex the subsidiary of the Group specialized in the design and manufacture of technical textiles in microfibers. Nils Riancho becomes the Managing Director. The company’s vision? For a healthier world, cleaned without chemicals.
For all hygiene professionals who want to protect our world, without leaving a trace, Decitex is the only microfiber brand made of recycled material that can be used without chemicals, from the operating room to your working environment.
Decitex RO was established in 2004. Faithful to its founding principles and with quality control central to its skill-base, Decitex decided to create a second production facility in Romania and to keep its automated French production for the most innovative of its product ranges. With cutting edge bi-lingual management, Decitex RO, based in Oradea, has become a natural extension of Decitex and subscribes enthusiastically to group values.
Our microfibers go to the Belgians!
Ecological cleaning based on microfibers exports. H2O at Home is going to conquer Belgium.
Birth of 3E Concept
It is the creation of the 3E Concept group. The name of the Group illustrates the initial concept of creating products according to three criteria:
- Ergonomics
- Ecology
- Economy
Fluid Handle + microfiber = the perfect combo
After several years of research, the Fluid handle with a reservoir revolutionizes floor cleaning with its design and ergonomics. His elegance and efficiency even earned him a nomination at a design award in Paris and an exhibition at the « Cité des Sciences et de l’Industrie » for 6 months!
Our amazing microfibers are going to conquer the world
Decitex is patenting its Ultimate technology, which pushes the boundaries of microfiber cleaning.
From this period, Decitex expanded into Europe, Australia and the Middle East, and went on to conquer other international markets.
It’s moving!
It’s no longer a dream but a reality: We build and move into our passive building since the farm based in Givenchy had become too small. Modern, ecological, bright and super pleasant, the new headquarters of the Group is based in Hallennes-lez-Haubourdin near Lille.
The Group is growing
Partner for a few years, the company Sodipro joined the Group in 2016 to continue developing ecological soaps and detergents distributed by H2O at Home.
And it goes on, and on...
In 2020, three new companies are created. First, a training Campus, whose objective is to support the sales consultants and managers of H2O at Home as well as all employees of the Group in developing their professional skills. An agricultural company Onoraterra and a research laboratory, Genesis Lab are also born with the aim of working on more natural and ecological formulations of our products well in advance of their manufacture.
Because it is no longer enough to be responsible or even a contributor, the Group is committed to the CEC’s Parcours Hauts-de-France (Companies Convention for the Climate) and thus prepares the founding turns for the future, towards regenerative models and post-growth.
A new colourful costume
In January 2025, the 3E Concept Group changed its name to become the Aupal Group.
No cape of hero, we remain well anchored, optimistic, visionary.
Always the same head, just a new colorful costume, like an opal, for a Group high in values, right in his boots, now and tomorrow we are Aupal .
